Zoominfo

NOVEMBER 20, 2023

And first-party go-to-market data at many businesses is notoriously fragmented, with 55% of corporate leaders in an Experian survey saying they distrust their own data assets. With generative AI, social media managers can generate suggested social copy for each platform.

Data 130

Data Scale Lead Rank Marketing 130

Tenfold

AUGUST 30, 2017

This share spans across a variety of channels. The Salesforce’s Pardot survey, 2013 State of Demand Generation Report, claims that 71.7 According to a 2014 survey conducted by Google and research company Millward Brown Digital, millenials make up 46 percent of prospective B2B buyers. The Multiple-Channel B2B Buyer.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Emissary

NOVEMBER 4, 2021

In a recent Emissary survey of executive-level tech buyers, 85% of recent, major tech purchases included a non-technical buyer with major influence over the final decision. Most vertical marketing strategies start with content for demand generation and SEO activities. Vertical marketing best practice #4. Don’t stop with content.

Marketing 52

Marketing Strategy Collateral Case Study 52

The ROI Guy

MAY 4, 2006

The latest survey results were just released by IDC, and it looks like there is some cause for celebration. But skeptical buyers are equally cautious about vendor provided ROI, and only 17% of buyers we surveyed had a high degree of trust in vendor value assessments. Technology Sales & Marketing - Party Like its 1999?

Marketing 40

Marketing Vendor ROI Survey 40

SalesHandy

OCTOBER 28, 2022

The ultimate goal of outbound lead generation is to pique prospects’ interest in order for them to enter your sales pipeline and eventually nurture them into paying customers. Outbound lead generation is indeed effective as several surveys have proven so. Multi-Channel Approach. Lead Nurturing Workflow.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

Hubspot Sales

MAY 22, 2018

Include both an analysis of research that others have done, as well as primary research that you've collected yourself -- whether by customer surveys, interviews, or other methods. Our services include design and installation of network systems, training, and support. Which channels will you focus on for distribution?

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145