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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.

Marketing 166
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Components of a Sales Readiness Platform: Automating the Last Mile of the Front Office

Mindtickle

Many of these technologies focus on automating marketing functions or sales operations — CRM, sales activity management, forecasting, customer service success management, contract management systems, and more. Look for solutions that cater to that range, from podcasts and video to presentations and role-play.

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Components of a Sales Readiness Platform: Automating the Last Mile of the Front Office

Mindtickle

Many of these technologies focus on automating marketing functions or sales operations — CRM, sales activity management, forecasting, customer service success management, contract management systems, and more. Look for solutions that cater to that range, from podcasts and video to presentations and role-play.

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The Ultimate Guide to Creating Cold Emails That Convert From Sending Over 1 Billion Emails

Sales Hacker

I’ve generated the majority of this revenue through email marketing. Today, I’m going to show you how to apply some email marketing principles to your cold emails to get more responses and close more deals. Part IV: Battle Proven Tactics of Good Email Marketing. That number may sound crazy, but it’s true.

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An Open Letter to Social Sellers Everywhere

Tony Hughes

Where I'm going with this is that Trigger Event selling is a science irrespective of technological channel. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. I prefer a cell phone to show localized caller ID so prospects actually pick up.