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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. For instance: Trade Shows. What emerging trends are occurring on their site and/or social channels? Anyone can join social media channels and follow competitors.

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The Ultimate List of B2B Marketing Tools

Zoominfo

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Rather than dealing with the back and forth of email, B2B marketers can message coworkers directly or use the channel feature to organize conversations.

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The Ultimate List of B2B Marketing Tools

Zoominfo

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Channels provide a central place to crowdsource ideas, ask for project updates—or simply lighten the mood with a few well-timed GIFs.

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