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Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix

SBI

PETER: Enterprise B2B sales is a complex process of which the buying experience is one very important attribute to closely understand. The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise.

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Choosing the Right Marketing Automation Platform

SugarCRM

No sales and marketing alignment—due to the lack of native integration between marketing automation and CRM software. Transmitting information in real-time can help your marketing and sales teams communicate better by keeping everyone on the same page. No support for personalized campaigns and multi-channel marketing.

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Can Distribution Pricing Managers Work Remotely?

Distribution Pricing Journal

Pricing requires a lot of collaboration with all the teams inside of your company, from sales to finance to purchasing. There’s also the missed opportunity for impromptu meetings with sales reps who often have valuable anecdotes and real market data about pricing to share. And sales reps might like dropping in on important deals.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

It takes a lot to succeed in sales. And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. But here’s another fact: sales is HARD! There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional.

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Creating Seamless CX Throughout Your Business Technology

SugarCRM

Fortunately, SugarCRM provides a series of solutions that allows your company to deliver on CX throughout the customer’s journey from marketing to sales and service. Marketing makes maximum use of its position as the first point of contact to gather the information sales teams need to deliver superb CX in their own right.

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Sales Automation: 210+ Tools to Turbocharge Your Sales Process

Sales Hacker

We’ve been compiling this sales automation tools list for a while, trying to figure out the best way to get the information out there. There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action. What Is Sales Automation?