Remove Channels Remove PointClear Remove ROI Remove Tools
article thumbnail

Make Marketing More Efficient by Embedding Analytics on Top KPIs

Pointclear

There are numerous advantages that result from having access to this information, delivered by tools that are easy to use and provide insights into relevant business events as they happen. Greater Marketing ROI One of the most important marketing analytics is your sales process stage-to-stage conversion.

Analytics 216
article thumbnail

The R and the I – What’s Engagement Worth?

Pointclear

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Especially since new marketing channels, technologies and platforms are making all of this much easier. As I chimed in on a Focus Q&A recently.

ROI 178
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don't Worry About Biting Off More Than You Can Chew. Your Mouth is Probably a Whole Lot Bigger Than You Think.

Pointclear

When it comes to measuring marketing’s ROI most marketing managers hesitate to bite off more than they can chew. And yet, sophisticated, aggressive marketing managers find ways around these constraints and discover a way to prove the ROI (especially when they have little choice). To take a larger bite, you need larger tools!

article thumbnail

The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

Pointclear

By being proactive when it comes to the 7 truths about sales and marketing that CEOs need to know, companies can go a long way toward achieving marketing ROI, and driving revenue results. Why not use all the tools in your toolbox? The call for ROI is getting louder from the C-suite, too. A summary: 1. Define a lead.

article thumbnail

PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

Pointclear

Paul adds, “Outbound marketing through traditional channels such as cold calling, direct mail and email can all be made better by using analytics to understand the people we’re trying tor reach. The Challenges in Measuring Social Media ROI. Any one of those that converts is going to be a high ROI.”

article thumbnail

Top sales blogs all sales managers need to follow

PandaDoc

HubSpot shows you how to use data to reach out precisely when a prospect wants and not a moment sooner, leverage emerging channels to give prospects options and more control over how they engage with you, and pick up sales strategies that leave prospects feeling helped not harassed. Smart Selling Tools. Partners in Excellence Blog.