Pointclear
MARCH 6, 2014
Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Others are more subtle branding channels with more difficult-to-measure metrics.
Pointclear
JULY 25, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Learn why Anothony says his blog is "an outstanding ROI." Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Via OpenView Labs.
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Pointclear
FEBRUARY 13, 2018
Jim Obermayer is the founder of the Sales Lead Management Association , and host of the Funnel Radio Channel. Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders.
Pointclear
APRIL 6, 2017
We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. We work at scale delivering strong ROI by handling the grunt work of prospecting, qualifying, networking, and outreach. we give growing companies an unfair advantage to beat revenue goals. Any interest in a short chat?
Pointclear
MARCH 16, 2011
Ten years ago I asked an assembled 200 plus marketing managers how many knew the quotas for the salespeople/sales channels that sold their products. For the experienced ROI marketing manager it is an opportunity to stand out. How to create a marketing plan that projects the lead count and ROI for all lead generating tactics.
Pointclear
DECEMBER 8, 2011
Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Especially since new marketing channels, technologies and platforms are making all of this much easier. As I chimed in on a Focus Q&A recently.
Pointclear
MAY 1, 2013
Greater Marketing ROI One of the most important marketing analytics is your sales process stage-to-stage conversion. Of perhaps you may determine that the ROI for this particular channel is lacking and be able to strategically dedicate these marketing resources to other higher converting channels.
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