Pointclear

FEBRUARY 13, 2018

(For more information, check out this blog about the four revenue sources that most ROI calculators miss.). Our management team has an average 10 years’ experience with PointClear, and that longevity translates into added value for clients. I decided I wanted to work only with certain kinds of people. Smart inspires everyone around.

PointClear 124

PointClear Telemarketing Sales Qualified Lead Lead Rank 124

Pointclear

JULY 24, 2017

One of the uncloseables on their list was a company from which PointClear generated a sales-qualified lead that we turned over to a client in the middle of 2016. At PointClear, we approach our client’s lead generation, lead qualification and lead nurturing by combining persistence with professionalism.

Sales Qualified Lead 124

Sales Qualified Lead PointClear Lead Qualification Lead Generation 124

Pointclear

JUNE 5, 2017

Marketing ROI is measured and credited. At PointClear, we facilitate accountability that translates into results. The era of accountability, on the other hand, paints a much brighter future. Every lead turned over to sales is a sales-qualified lead (100%). The lead close rate is way higher than average (5X).

Account 124

Account Sales Qualified Lead Top of Funnel PointClear 124

Pointclear

MAY 23, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Online content in the sales and marketing industries is dynamic and constantly changing. Michael Chassen''s Rules for Authentic B2B Communications. billion two years ago. “The Via BtoBOnline.

Competition 190

Competition B2B PointClear Marketing 190

Pointclear

APRIL 12, 2011

PointClear is proud to be a sponsor of the first cartoon shown here, a lighthearted look at the “bigger box” solution for handling leads. This approach may not help with lead nurturing or ROI, but it’s fun to step back and laugh at some of the things we do in the lead management business.

Lead Management 140

Lead Management PointClear Leads Marketing Qualified Lead 140

Pointclear

JANUARY 7, 2014

In the same way that forensic units use state-of-the-art techniques to solve criminal cold cases, companies can use “business forensic techniques” to get to the bottom of their very own sales cold cases. In other words, every company with a pulse has mounds of cold cases in the form of lightly-worked and unworked leads.

ROI 230

ROI SalesForce How To Marketing 230

Pointclear

AUGUST 14, 2012

Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). It is not as important that you compare your own lead, qualified and no-response rates to PointClear’s experience. Track them by source.

Lead Generation 247

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 247

Pointclear

APRIL 6, 2017

We work at scale delivering strong ROI by handling the grunt work of prospecting, qualifying, networking, and outreach. Beyond the fact that this is too long, and not well written, it was sent to PointClear, my B2B lead generation services company, that does what they purport to do. Any interest in a short chat?

Outsourcing Services 160

Outsourcing Services Lead Generation Sales Qualified Lead Lead Rank 160

Pointclear

FEBRUARY 21, 2011

Additional qualifications such as board positions, book and article authorships, and speaking on the subject of sales lead management and marketing ROI will be taken into account. PointClear is proud to be a sponsor of this first-ever recognition of women leaders in managing sales leads. Nominating is open to members of SLMA.

PointClear 157

PointClear B2C Lead Management ROI 157

Pointclear

FEBRUARY 16, 2017

In the search for the holy grail of marketing KPIs, we want ones that correctly emphasize ROI over lead cost, tie lead generation to overall revenue and profits, identify the most successful marketing initiatives and deliver insights that can be leveraged to run future high-return activity. It incorrectly emphasizes cost over ROI value.

Cost per Lead 157

Cost per Lead Sales Qualified Lead Lead Rank Lead Scoring 157

Pointclear

JANUARY 21, 2014

This month we tackle the issue of Marketing not delivering on an ROI responsibility. I believe I have heard all of the excuses for Marketing’s failure to measure the ROI for marketing efforts. Management has not asked for an ROI on Marketing. So if you want to prove the ROI for marketing you’ll find the pathway.

Harte Hanks 226

Harte Hanks Marketing ROI Sales Qualified Lead 226

Pointclear

MARCH 19, 2018

Using digital analytics data, companies can optimize the customer experience on their websites, mobile sites, and mobile apps, and also their marketing ROI , content offerings, and overall business performance.”. I have no axe to grind on this subject, but I do know that: Talking about ROI isn’t enough.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

Pointclear

AUGUST 11, 2015

Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). James Lenskold’s book Marketing ROI will give you the simple formulas. Paper: ROI for Marketing: Balancing Accountability with Long-Term Needs by Robert S.

ROI 100

ROI Social Media GoldMine Lead Generation 100

Pointclear

OCTOBER 1, 2014

In fact, he has a new eBook that serves as a useful guide to getting the most ROI out of your Dreamforce experience. If so, make sure you look for my colleague Craig Elias —who has a lot of information to share about sales leads. He created Trigger Event Selling™ and he’s a Dreamforce convention veteran.

eBook 222

eBook Conference ROI Networking 222

Pointclear

OCTOBER 23, 2013

Watch the one minute video now and start increasing your ROI. The overall result is often wasted marketing dollars and wasted sales time. Learn how to sell more and meet your revenue goals in the latest PowerMinute. PowerMinute™ is a series of 1 minute videos produced to give you helpful tips to energize your lead generation results.

Lead Rank 236

Lead Rank Video Leads Marketing Qualified Lead 236

Pointclear

NOVEMBER 5, 2013

In all this marketing and sales chaos, little to no ROI can be measured from marketing investments. Too often, sales leads are dropped and business isn’t closed. 70-94% of all leads generated are ignored by sales reps because few leads sent to sales are sales-qualified.

Sales Qualified Lead 223

Sales Qualified Lead Video Lead Generation SalesForce 223

Pointclear

AUGUST 16, 2018

Longer-term opportunities increase marketing ROI. If you’re interested in learning more about how to effectively nurture your long-term opportunities to increase your marketing ROI, and close more deals, read this excerpted chapter from the book The Truth About Leads by Dan McDade.

Lead Rank 113

Lead Rank Lead Scoring Sales Qualified Lead Leads 113

Pointclear

AUGUST 8, 2011

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.

Lead Generation 200

Lead Generation Marketing Qualified Lead Lead Rank Sales Qualified Lead 200

Pointclear

AUGUST 11, 2016

Correctly emphasize the ROI value of qualified leads over their cost. It incorrectly emphasizes cost over ROI value. It’s fairly common when all is said and done to find that leads, opportunities and sales that cost more do so for a reason: they generate greater marketing ROI. Identify the most successful marketing initiatives.

Cost per Lead 100

Cost per Lead Sales Qualified Lead Lead Generation Lead Rank 100

Pointclear

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. ” In other words, it may be difficult to know your specific ROI but your ability to model and measure approximate if not 100% precise answers is getting better all the time.

ROI 178

ROI Demand Generation Agencies Salary Demand Generation Targets 178

Pointclear

MAY 8, 2013

Yes, the web and social media provide metrics and, that enables marketing to show results, ROI and possibly gain value with regard to the marketing mix that use these media. Should we simply, for example, measure the accounts closed, the sales that result pre vs. post, the incremental revenue achieved, the ROI for each sales stat?

Quota 201

Quota Cost per Lead Marketing Salary 201

Pointclear

MARCH 16, 2011

” For the uninitiated marketing manager without experience in ROI Marketing from lead generation, this kind of question creates a white-knuckled-mumbling-response with ample doses of fear, clammy hands and sweaty brows. For the experienced ROI marketing manager it is an opportunity to stand out. The closing ratio of proposals.

Quota 212

Quota Marketing Sales Qualified Lead ROI 212

Pointclear

FEBRUARY 28, 2012

” Or the CFO will say, “I can’t support your new budget for the coming year until you can prove the ROI for last year’s spending.” But if you can’t manage the leads you can’t prove the ROI for Marketing. ” Talk about a confidence destroying discussion.

ROI 178

ROI Margin Lead Generation Lead Management 178

Pointclear

MAY 16, 2017

When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. Technology is great at automating best practices, but you have to have them in place first.

Lead Rank 169

Lead Rank Lead Scoring Leads Marketing Qualified Lead 169

Pointclear

JULY 24, 2012

Procedures—the marketing and sales rules of execution, and the ROI projections. Ask an engineer in your company to define a system and he or she will tell you it includes: Resources—such as budget, the lead generation resources, human resources and the software that manages the system.

Engineering 150

Engineering ROI Lead Generation System 150

Pointclear

FEBRUARY 12, 2015

Marketing ROI PowerViews Social Media' However, the numbers show that only a small percentage of these organizations can attribute revenue to social activity. What’s going on? And what can we do to change the momentum and leverage social media to drive more sales and revenue?

Social Media 100

Social Media Media ROI Revenue 100

Pointclear

MARCH 13, 2012

When it comes to measuring marketing’s ROI most marketing managers hesitate to bite off more than they can chew. And yet, sophisticated, aggressive marketing managers find ways around these constraints and discover a way to prove the ROI (especially when they have little choice). How else can companies grow?

Sales Qualified Lead 140

Sales Qualified Lead ROI Lead Generation Trade Show 140

Pointclear

AUGUST 21, 2012

No business rule which mandates measuring the ROI for lead generation. All marketing lead generation programs will be measured for ROI. To stop a cascading zipper failure that victimizes the majority of companies: CRM + Marketing Automation + Marketing ROI Measurement + 100% sales follow-up = Success. No lead management system.

Marketing 168

Marketing ROI Follow-up Lead Generation 168

Pointclear

JUNE 10, 2016

By being proactive when it comes to the 7 truths about sales and marketing that CEOs need to know, companies can go a long way toward achieving marketing ROI, and driving revenue results. The call for ROI is getting louder from the C-suite, too. Each were covered in detail, and referenced thought leadership from industry leaders.

Sales Qualified Lead 160

Sales Qualified Lead Marketing Face-to-face Inbound 160

Pointclear

AUGUST 9, 2016

Longer-term opportunities increase marketing ROI. If you’re interested in learning more about how to effectively nurture your long-term opportunities to increase marketing ROI, click here to for a resource on that topic or send an email to mark.collura@pointclear.com.

Sales Qualified Lead 100

Sales Qualified Lead Lead Rank Lead Scoring Leads 100

Pointclear

APRIL 18, 2011

For some it may mean getting their first CRM system, creating a sales process, grading leads, getting a marketing automation system, getting 100% follow-up by the sales channel, or proving the ROI. The challenge we all have is to overcome the barriers that are stopping our company from getting its rightful ROI from lead generating dollars.

ROI 157

ROI Face-to-face Lead Generation Lead Management 157

Pointclear

MAY 3, 2012

Correctly emphasize the ROI value of qualified leads over their cost. Citing findings from the Lenskold Group Lead Generation Marketing ROI Research Study, lead generation marketers were asked how much profits would be improved with 10% more budget, and 44% reported they didn’t know. It incorrectly emphasizes cost over ROI value.

Cost per Lead 162

Cost per Lead Sales Qualified Lead Lead Generation Lead Rank 162

PandaDoc

SEPTEMBER 2, 2020

ViewPoint Blog is a go-to destination for information on why account-based marketing works; the importance of inbound/outbound balance; what can be done to close the gap between marketing and sales; why lead nurture makes all the difference; who should define what constitutes a lead; and how you can achieve lead gen ROI.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98

Pointclear

AUGUST 17, 2018

It is possible for your organization to get better ROI on marketing … to keep your sales people focused on what they do best … and to close 5 times more deals. No matter where you are now, following these specific steps you can help you emerge from chaos … rise above average … and achieve a fully optimized state of prospect development.

Sales Qualified Lead 113

Sales Qualified Lead Marketing ROI Follow-up 113

Pointclear

DECEMBER 27, 2016

Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal.

Top of Funnel 157

Top of Funnel Account Based Marketing B2B Epiphany 157

Pointclear

MARCH 25, 2014

He was frustrated; angry that the marketing spend wasn’t showing the ROI expected, and he blamed salespeople. “Of “If they just do their damn job and stop whining we’d all be better off,” he said with an interesting whine in his voice.

Sales Qualified Lead 247

Sales Qualified Lead Follow-up Negotiation ROI 247

Pointclear

APRIL 21, 2015

Sorry, I can’t prove the ROI because salespeople won’t follow up." Sorry, but setting up a campaign and measuring ROI takes time.". Statements such as: "Sorry, the salespeople won’t listen to me and follow up." Sorry, the salespeople won’t use the CRM system and record results." Sorry, sorry, sorry is just a bunch of sorry excuses.

Film 100

Film Marketing Sales Qualified Lead ROI 100