Pointclear
MAY 23, 2018
Advanced lead generation—the approach PointClear employs on behalf of its clients—nets 154 highly qualified leads against a list of 1,000, or a 15.4% There are three executives within the company who should be proponents: Marketing leaders interested in delivering strong marketing ROI and making a measurable contribution to revenue.
Pointclear
NOVEMBER 8, 2017
Employing a 4 x 4 research approach (this is how our team is trained) is to spend a total of four minutes looking at four different data sources: The prospect’s website. Lead nurture programs done well triples your B2B sales lead generation marketing ROI. What should you do that is different?
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Pointclear
FEBRUARY 13, 2018
(For more information, check out this blog about the four revenue sources that most ROI calculators miss.). Our management team has an average 10 years’ experience with PointClear, and that longevity translates into added value for clients. You're absolutely right. I decided I wanted to work only with certain kinds of people.
Pointclear
JULY 24, 2012
Procedures—the marketing and sales rules of execution, and the ROI projections. Airplanes and medical instruments, submarines and drones, tanks and trains are all built using systems engineering. Systems exist when parts, relationships and a purpose exist. Parts—sales inquiries, leads, software, and fulfillment.In
Pointclear
DECEMBER 27, 2016
Lead nurturing triples marketing's ROI, but only if done properly. Per Julie Schwartz, senior vice president, research and thought leadership at marketing research, consulting and training firm ITSMA : “It’s widely believed that 60% to 70% of the buying process is over before prospects want to engage with a salesperson.
Pointclear
NOVEMBER 8, 2016
First, gold calling requires the caller to take strategic approach to call planning, including creating a detailed playbook, identification and segmentation your market, developing lead qualification criteria, efficient reporting on your calls, effective call training, and weekly contact between the callers and the team receiving the leads.
Pointclear
AUGUST 9, 2016
Longer-term opportunities increase marketing ROI. If you’re interested in learning more about how to effectively nurture your long-term opportunities to increase marketing ROI, click here to for a resource on that topic or send an email to mark.collura@pointclear.com.
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