PointClear Prospecting ROI Training 
Pointclear
NOVEMBER 8, 2017
In one situation, we worked with a client that was about to mail 750 $20 “lumpy” packages to prospects. Employing a 4 x 4 research approach (this is how our team is trained) is to spend a total of four minutes looking at four different data sources: The prospect’s website. I asked if they had tested the list for validity.
Pointclear
MAY 23, 2018
What types of prospects need to be nurtured? There are three types of prospects to nurture: Pipeline. There’s value in continued contact with prospects in the marketing pipeline that do have a specific planned next step to be taken within a reasonable time frame, even if they’re not ready to buy now. True Nurture. No Response.
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Pointclear
FEBRUARY 13, 2018
As I contemplate what the prospect just said, often he or she will end up adding valuable information they may not have said otherwise. It's kind of amazing, because while my prospects acknowledge that this is a good question, frequently they don't have an answer. Covey’s 7 Habits: Start with the end in mind. You're absolutely right.
Pointclear
DECEMBER 27, 2016
Lead nurturing triples marketing's ROI, but only if done properly. Note that there are three groups of prospects that benefit from nurturing: 1. These are prospects with a specific planned next step to be taken within a reasonable timeframe. Prospects will move up and down in the funnel. Marketing Pipeline. I can help.
Pointclear
JULY 24, 2012
Procedures—the marketing and sales rules of execution, and the ROI projections. the case of sales lead management we have: Relationships—marketing, prospects, suspects, salespeople, buyers and the connections between all of these. Systems exist when parts, relationships and a purpose exist.
Pointclear
AUGUST 9, 2016
Often hot leads are really prospective buyers that have already been sold by another vendor. Longer-term opportunities increase marketing ROI. They’re insuring money spent to generate leads isn’t wasted simply because the qualified prospect isn’t in a hurry. In many cases hot opportunities are already baked.
Pointclear
NOVEMBER 8, 2016
In fact, doing the right amount of research, adding a personalized touch to your outreach attempts, and a lot of persistency will help you get in the door for more prospects than you might think. I've written many blog posts on the fact that cold calling isn't dead. Whether you call high quality cold calling Gold Calling or Cold Calling 2.0,
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