Tell Marketing They Can Keep Their Leads
No More Cold Calling
NOVEMBER 21, 2013
Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 When presented with these findings, marketing said sourcing leads was so important that they would keep sending them to sales without qualifying them first.
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