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How to Create a Lead Generation Strategy for SMBs

Zoominfo

There are several lead generation tactics, and each should be considered for your strategy depending on your company budget, employee size, and team specialty. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. 11 Steps to Build an SMB Lead Generation Strategy.

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Add Salesformics – Stir and Sell

The Pipeline

world, or as many around sales like to call it social selling, is to leverage a number of tools to improve and accelerate the quality of interactions, especially at the early part of the sales cycle. With Salesformics , I am alerted to specific key words or phrases by potential leads, current prospects or clients.

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The Importance of Giving Feedback in Inside Sales

Score More Sales

At a recent round-table with inside sales leaders, our topic was about effectively leading Gen Y / Millennials. We all agreed that generally speaking this group of employees match up to the tasks of what solid, successful inside sales professionals do – with one caveat. There is a larger need for feedback.

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The Handshake That Can Rock the World: Sales and Marketing Unite

Sales and Marketing Management

The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. Author: Anna Fisher There’s no going around it. Cue the “Aha!”

Marketing 174
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How to Generate Local Leads? Lead Generation Guide

LinkedFusion

A strong lead generation plan is a priceless tool for any size or type of organization. That gets us to the main topic of this article: how can local businesses like dentists, doctors, smaller law offices, builders, construction companies, etc. convert leads into clients? What Is Local Lead Generation?

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201
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4 Tips for Writing Effective Sales Proposals

Janek Performance Group

In some ways, sales proposals are the overlooked middle child of the selling process. But as a mid-funnel activity, sellers often place more emphasis on lead generation and closing. Without an effective prospecting process, you won’t have leads to pursue nor deals to close. The same is true in sales proposals.