Zoominfo
MAY 11, 2021
With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. That’s where intent data comes in.
Zoominfo
MAY 11, 2021
With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. That’s where intent data comes in.
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The Pipeline
OCTOBER 21, 2011
I started out life playing in punk rock and rock bands, but took a job as a chemist working in pharmaceuticals. Demand Generation. Selling to Consumers. What follows is that interview with Peter, Author of “Punk Rock People Management” and “Sex, Leadership and Rock’n’Roll”. Book Notice. Book Review. Business Acumen.
Sales Hacker
OCTOBER 7, 2021
Rachael Rohn’s 15+ year career has focused on leading high-growth companies across a variety of industries, including e-commerce, healthcare, and real estate, where technology is leveraged to improve the consumer experience. Companies use Suzy to get instant, iterative feedback from any target consumer in minutes. Isabella McKeon.
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