Your Sales Management Guru

JUNE 1, 2010

At the very least, you’ll be able to have a more informed and interesting conversation. The goal, rather, is to be as informed as possible about your prospect and his or her company before engaging in a conversation, so that you can make that initial conversation, and every subsequent one, as productive as possible for both sides.

Social Media 71

Social Media Media Buying Cycle Ideal Customer Profile 71

Your Sales Management Guru

JANUARY 3, 2012

It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan. 12.1.2 Marketing support: Collateral, lead generation, PR events, trade shows, Press releases. Your 2012 Sales Plan.

Hiring 70

Hiring Collateral Lead Rank Trade Show 70

Your Sales Management Guru

APRIL 13, 2015

Percentage of Leads Converted to a Sale – all the leads in the world do not matter if they do not translate into closed business at some point. After hosting a webinar, track those new leads at 60 days. Ensure that all leads generated from webinars are associated with this campaign.

Lead Rank 40

Lead Rank Lead Scoring Prospecting Webinar Metrics 40