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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

AUGUST 22, 2012

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. In addition, you are probably using a marketing automation system that tracks leads and viewing history. This drives increased conversion. Is your content marketing strategy working? Why do you care?

ROI 306
ROI Omniture Data Demand Generation 306
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PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

NOVEMBER 10, 2020

It’s a great conversation, and it’s really all about going off on your own and pushing yourself into that zone of discomfort where all personal growth happens. Maybe we had marketing. We wanted to do this for PR, kind of thinking about the marketing attribution. I know you have product market fit.

Call-back 74
Call-back Scale Compensation Ideal Customer Profile 74
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