How to Blow $100,000 on a Lead Generation Campaign
Pointclear
OCTOBER 5, 2018
He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 81 highly qualified sales opportunities with the right contact who has a need backed by some form of compelling event. The CMO came up with these options because he was fed up.
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