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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations dashed.

Marketing 266
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Create a Successful B2B Sales Experience in 16 Steps

LeadFuze

This is easy to understand: there will be a relatively small number of companies interested in your niche software solution compared to the number of consumers interested in the latest affordable electronic gadget. Map out your customer journey. You can use a tool such as Eloqua to set up your customer journey map.

B2B 95
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

As an example, if you know you’d like to move into leadership one day, tell your manager and collaborate with them on a plan to help you get there. These types of experiences will allow you to show up strongly when it comes time for the interview because you will have examples and experiences to demonstrate your skill set.

Hiring 130