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10 of the Best Lead Generation Software Tools for Your Business

Nutshell

Instead of jumping back and forth between different tools and platforms to find customer information, lead generation software helps you manage it all from one place. Lead generation tools offer a more efficient way of identifying and converting leads.

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A Guide to Marketing Automation

Zoominfo

As you do your research, identify which vendors are known for providing the best customer service. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment?

Marketing 246
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A Guide to Marketing Automation

Zoominfo

As you do your research, identify which vendors are known for providing the best customer service. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment?

Marketing 113
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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Expectations dashed.

Marketing 266
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The ultimate guide to sales development

Close.io

Combined with their ability to leverage technology to rapidly respond to and cultivate leads, investing in sales development can exponentially increase the ROI of your expensive sales reps. According to Marketo, a 15% decrease in the length of the sales cycle can yield a 30% increase in revenue ! (If Standalone email tools.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

This huge blog site yields contributions on a massive list of topics including Sales, Marketing, Customer service, IT and Small Business. Blogger Blurb: Emily Stanford is an Associate Content Marketing Manager at Salesforce. Sales Lead Management Association Blog. Attract, Close & Delight Your Customers.