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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

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9 Sales Tools to Increase Productivity

InsideSales.com

Act-On , Hubspot , Marketo , and Eloqua all offer template emails. Being able to offer a demo, instantly, while on the phone with your prospect is a powerful way to get him or her interested in your product. Another great way to speed up your sales process is through e-signatures, or electronic contracts. Screen Sharing.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

He references a recent meeting at a social media tracking company where his contact discussed the types of companies they target: “We have to find companies where when they run the data to figure out what their ROI on social media, they don’t get bad news.” Marketing & Sales Alignment: Encouraging Signs & Continuing Challenges.

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

Sales reps and channel partners will resist using a complex business case / ROI tool with customers. And with today’s short attention spans, a complex self-service assessment or calculator will not be used by prospects. Keep Current and Evolve – How up to date is information, messaging and data in your business value tool?

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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

Need Help Automating Your Sales Prospecting Process? LeadFuze gives you all the data you need to find ideal leads, including full contact information. You can hire a outsource sales team specialist who does not consult with clients but instead goes out and meets prospects face-to-face.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. What would you tell a woman just starting a career in sales? What is one a-ha moment you’ve had in your sales career? Alicia Berruti.

Hiring 130