The ROI Guy

AUGUST 27, 2018

Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Often the unknown event of interest is in the future…” according to author Steven Finlay, Predictive Analytics, Data Mining and Big Data.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

The ROI Guy

MAY 14, 2012

Data-Out: capturing key user input and analysis results from your prospects / customers, and passing the customer intelligence to your MAP or CRM applications. . Data-Out: capturing key user input and analysis results from your prospects / customers, and passing the customer intelligence to your MAP or CRM applications.

Lead Rank 64

Lead Rank Lead Scoring CRM Eloqua 64

SalesforLife

MAY 13, 2019

2000-2005: Transformation Era: 2000 - Marketing automation was in its infancy ( Eloqua - now Oracle – was only founded in 1999), so generating leads by email wasn't as strong as it was today. 2018 - Europe introduced the world's strongest data protection rules. 2014-present: The New Privacy Era.

Policies 73

Policies ACT Hiring Face-to-face 73

Pointclear

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Apptivo

MAY 12, 2022

While they have the opportunity to reach out to a much bigger audience, they need to actively and proactively push precisely targeted data-driven marketing communication to a highly segmented audience that is spread across various demographics and geographical location. What is the need for marketing automation?

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

Pointclear

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

Pointclear

AUGUST 30, 2012

He references a recent meeting at a social media tracking company where his contact discussed the types of companies they target: “We have to find companies where when they run the data to figure out what their ROI on social media, they don’t get bad news.” And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ It’s hard.”.

Software 187

Software Software B2B Top of Funnel 187

SalesLoft

NOVEMBER 18, 2012

Surprising data. The platinum sponsors (which spend over $500k) are almost all inbound/marketing automation companies, Eloqua, Marketo, Pardot, Silverpop…and there are a ton of lightweight sponsors out there (Hubspot, Genius, Leadformix, Loopfuse, etc). But not an isolated case.

Loopfuse 52

Loopfuse B2B Leads Marketing Qualified Lead 52

The ROI Guy

MARCH 24, 2013

Make it personal – The Internet and other consumer technologies have spoiled B2B Prospects with the expectation that they can get any content they want fully customized and tailored to their personal preferences. Yet most white papers remain too technical and don’t have the value messaging and quantification that today’s buyer demands.

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

Sales Overdrive

JUNE 22, 2012

Done well, they can help you move your company away from the worn out pattern of pushing every prospect into a “demo” or a “pitch about features and benefits”; and moving them into a conversation around building value , developing a business relationship and ensuring technical alignment. A few we like include Marketo, Acton and Eloqua.

Lead Rank 29

Lead Rank Lead Scoring Jigsaw Conversion 29

Nutshell

NOVEMBER 7, 2019

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. But if you don’t have your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. LEARN MORE.

CRM 91

CRM Tools Prospecting Lead Rank 91

LeadFuze

JANUARY 1, 2022

Need Help Automating Your Sales Prospecting Process? LeadFuze gives you all the data you need to find ideal leads, including full contact information. You can hire a outsource sales team specialist who does not consult with clients but instead goes out and meets prospects face-to-face. Systematically generating leads.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Nutshell

DECEMBER 8, 2023

Watch out for: It takes a couple of minutes to parse the data and update contact info. They advertise the useful ability to select which fields you’d like to import, mapping fields from the card to match the data within the CRM. NO CREDIT CARD REQUIRED Not a Nutshell customer? Try us free for 14 days! GET STARTED 2.

CamCard 123

CamCard Hubspot SalesForce CRM 123

The ROI Guy

MARCH 6, 2017

And with today’s short attention spans, a complex self-service assessment or calculator will not be used by prospects. Keep Current and Evolve – How up to date is information, messaging and data in your business value tool? Sales reps and channel partners will resist using a complex business case / ROI tool with customers.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

Salesmate

JUNE 15, 2021

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. Marketing automation takes an omnichannel approach that automates every single process, from prospecting to capturing leads.

Software 52

Software Software Marketing Scale 52

Nutshell

DECEMBER 8, 2023

Watch out for: It takes a couple of minutes to parse the data and update contact info. They advertise the useful ability to select which fields you’d like to import, mapping fields from the card to match the data within the CRM. NO CREDIT CARD REQUIRED Not a Nutshell customer? Try us free for 14 days! GET STARTED 2.

CamCard 62

CamCard Hubspot SalesForce CRM 62

Sales Hacker

DECEMBER 1, 2020

Identifying prospects who are in the market for your solution and providing salespeople like you with the insight to create highly relevant messaging, generate more opportunities, increase deal size, and get into opportunities before your competition with 6sense. And I think we saw this in many, many other companies.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

LeadFuze

MAY 11, 2021

Identify your main KPIs (Key Performance Indicators) and find a way to automatically collect data on them so that your team doesn’t have to waste time on doing manual tracking and data entry. This will enable you to define specific actions that are crucial for moving prospects through your sales funnel.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

InsideSales.com

MAY 27, 2020

Act-On , Hubspot , Marketo , and Eloqua all offer template emails. Being able to offer a demo, instantly, while on the phone with your prospect is a powerful way to get him or her interested in your product. Instead of having to send documents to your prospects and wait for them to be returned, you can get instant approval.

Sales Tools 63

Sales Tools Tools Social Media Hiring 63

Sales Overdrive

JUNE 22, 2012

Done well, they can help you move your company away from the worn out pattern of pushing every prospect into a “demo” or a “pitch about features and benefits”; and moving them into a conversation around building value , developing a business relationship and ensuring technical alignment. A few we like include Marketo, Acton and Eloqua.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

Nutshell

AUGUST 23, 2019

Watch out for: It takes a couple minutes to parse the data and update contact info. They advertise the useful ability to select which fields you’d like to import, mapping fields from the card to match the data within the CRM. Zoho Scanner. Summary: Hubspot’s business card scanner is built into the HubSpot app itself. Scanbizcards.

CamCard 93

CamCard CRM Hubspot SalesForce 93

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Eloqua 61

Eloqua CRM Marketing Lead Nurturing 61

SalesLoft

DECEMBER 17, 2019

What you might not have heard is his thoughts on data-driven prospecting and marketing, the new wave of data around intent, or the best way to get a hotel upgrade. So we promised to talk a little bit about data-driven prospecting and data-driven marketing. It’s like a museum to the past in a way.

Marketo 59

Marketo Marketing Trade Show Eloqua 59

Hubspot Sales

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. But data shows that those who play the long game reap the rewards. Check out the profiles of your customers and prospects.

Social Selling 129

Social Selling Ideal Customer Profile Social Media Twitter 129

Chili Piper

FEBRUARY 20, 2019

Our newest product, called Concierge, enables prospects to connect in real time or schedule a time with a rep after filling out a form. Not only are businesses expected to respond to prospects in a timely manner, but also lock down a meeting window that makes sense for both parties. When it comes to closing deals, timing is everything.

SalesForce 40

SalesForce Cancellation Ideal Customer Profile Sales Qualified Lead 40

Chili Piper

FEBRUARY 20, 2019

Not only are businesses expected to respond to prospects in a timely manner, but also lock down a meeting window that makes sense for both parties. The ability to suggest meeting times does double-duty of encouraging prospects to make up their minds quickly and only schedule during hours that vibe with your sales teams’ schedules.

SalesForce 40

SalesForce Cancellation Sales Qualified Lead Ideal Customer Profile 40

Chili Piper

FEBRUARY 20, 2019

Not only are businesses expected to respond to prospects in a timely manner, but also lock down a meeting window that makes sense for both parties. The ability to suggest meeting times does double-duty of encouraging prospects to make up their minds quickly and only schedule during hours that vibe with your sales teams’ schedules.

SalesForce 40

SalesForce Cancellation Sales Qualified Lead Ideal Customer Profile 40

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. People buy from people – who can analyze big data. Work on honing those skills and traits because they can be your differentiator.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Really took marketing as part of that journey sort of from an arts and craft discipline in the late ’90s, early 2000s to the marketing automation driven, NQL funnel, analytics, data, process discipline that it is today.

Top of Funnel 31

Top of Funnel Video Eloqua Social Selling 31

Zoominfo

AUGUST 7, 2018

Market Intelligence Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Here are four crowd favorites: Oracle Oracle Eloqua helps B2B marketers set up automated nurturing emails, build customized emails, and create targeted lists.

B2B 130

B2B Tools Lead Rank Lead Scoring 130

Zoominfo

AUGUST 7, 2018

Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Here are three crowd favorites: Oracle : Eloqua is a 2018 G2 Crowd leader in the best marketing automation software category for enterprises. Market Intelligence.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

DiscoverOrg Sales

SEPTEMBER 13, 2018

How to leverage Opportunity Data. How to be the first staffing agency in the door with Intent Data. Be aware of what projects are coming down the pipe, and what your prospective company is focused on. Here’s a common process our sales team has used successfully: Day 1: Call the prospect. Prospects loved it! “We’re

Intent Data 162

Intent Data Strategy Hiring Marketo 162

DiscoverOrg Sales

SEPTEMBER 13, 2018

How to leverage Opportunity Data. How to be the first staffing agency in the door with Intent Data. Be aware of what projects are coming down the pipe, and what your prospective company is focused on. Here’s a common process our sales team has used successfully: Day 1: Call the prospect. What are their pain points?

Intent Data 120

Intent Data Strategy Hiring Marketo 120