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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. Why is technographic data so important?

Data 177
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? The company with technographic data that is going to have the upper hand. This data reveals the tools prospects use, what they use them for, how long they’ve used them, and much more.

Data 100
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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

A big win for your sales team would be to find more prospective customers and start listening to what they are saying. There is no replacement for this, and when so much data and insight is available online, one would wonder why companies are ignoring such a gift. Read the Eloqua Grand Guide to Social Selling.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Today, sales is driven by insights. Why Do You Need a Sales Engagement Platform? This process was inefficient, time-intensive, and unpredictable.

Scale 130
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How to Engage Prospects to Identify True Interest

SBI

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Erroin Martin , VP of Sales for Conversica. Nancy: What are the top 3 ways your solution changes the game for a sales organization?

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The 15 best sales prospecting tools that integrate with your CRM

Nutshell

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. But if you don’t have your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. LEARN MORE.

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The 17 Best Business Card Scanners for Sales Contacts

Nutshell

For sales professionals, business card scanner apps that automatically transfer contact info to your CRM are much more useful than hardware devices that only generate and store images. Watch out for: It takes a couple of minutes to parse the data and update contact info. NO CREDIT CARD REQUIRED Not a Nutshell customer? GET STARTED 2.

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