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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. Why is technographic data so important?

Data 177
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List of best marketing automation software for 2021

Salesmate

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. Marketing automation takes an omnichannel approach that automates every single process, from prospecting to capturing leads.

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How to Engage Prospects to Identify True Interest

SBI

Erroin: Conversica helps businesses drive revenue by finding prospects that want to do business. Conversica’s conversational AI platform engages prospects in a two way conversation to identify true interest. Execute account-based selling by remaining hyper-focused on pursuing top prospects. engage lower priority leads.

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The 17 Best Business Card Scanners for Sales Contacts

Nutshell

Watch out for: It takes a couple of minutes to parse the data and update contact info. They advertise the useful ability to select which fields you’d like to import, mapping fields from the card to match the data within the CRM. NO CREDIT CARD REQUIRED Not a Nutshell customer? Try us free for 14 days! GET STARTED 2.

CamCard 123
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. Today, sales is driven by insights.

Scale 130
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The 15 best sales prospecting tools that integrate with your CRM

Nutshell

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. But if you don’t have your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. Clearbit Prospector.

CRM 91
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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

He references a recent meeting at a social media tracking company where his contact discussed the types of companies they target: “We have to find companies where when they run the data to figure out what their ROI on social media, they don’t get bad news.” And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ It’s hard.”.

Software 187