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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. Why is technographic data so important? As it turns out—a lot.

Data 177
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. Although these two software solutions work similarly by automating routine administrative tasks and workflows — and sometimes share similar features — they are not synonymous. It does not exist.”

Scale 130
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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

He references a recent meeting at a social media tracking company where his contact discussed the types of companies they target: “We have to find companies where when they run the data to figure out what their ROI on social media, they don’t get bad news.” And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ It’s hard.”.

Software 187
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Marketing Software – HubSpot /Eloqua/Marketo/Alexa. The 3 Things you must know about Social Media competitive intelligence: 1) Social Data Collection: The act of gathering data about your competitors. Data you should be collecting includes: i. Data you should monitor includes: i. For instance: Trade Shows.

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How to Engage Prospects to Identify True Interest

SBI

G2 Crowd, Salesforce AppExchange, and other software review sites. And our resources page — we have eBooks, case studies, videos, data sheets, and more. Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot. Nancy: Who benefits most from your solution?

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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. Jill said, “The data is what motivates me to actually be part of the conversation about how we change the opportunity for women.

B2B 29
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How Finding the Common Revenue Thread Simplifies Executive Decision Making

SBI

Marketing Automation (Marketo, Eloqua, etc.). When all of these systems share data about how, when,
where and which customer voices are being used, regardless
of buyer stage or owner of that customer relationship, a complete story is told. Customer Success Platforms (Gainsight, Totango, etc.).

Revenue 139