Pointclear

FEBRUARY 27, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations dashed.

Marketing 266

Marketing Strategy Eloqua Marketo 266

LeadFuze

MAY 11, 2021

This is easy to understand: there will be a relatively small number of companies interested in your niche software solution compared to the number of consumers interested in the latest affordable electronic gadget. You can use a tool such as Eloqua to set up your customer journey map. Analyze your sales process. The best part?

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

Sales Hacker

OCTOBER 7, 2021

People buy from people – who can analyze big data. In my last few career moves, I was surprised to learn about the customers and colleagues who have followed me from company to company. A people person with extensive C-Level experience in enterprise software, business development and operations. Adrienne Greenberg.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130