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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. Why is technographic data so important? As it turns out—a lot.

Data 177
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

But how should you go about evaluating these tools and what factors should you consider before you commit? Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. Why Do You Need a Sales Engagement Platform? It does not exist.”

Scale 130
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Your competitor rolls out a new groundbreaking feature / tool, and you had no idea it was coming. Download this tool for Tips on Tracking Competitive Activity. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Data you should be collecting includes: i. Using a tool like Google Alerts is a good start.

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How to Engage Prospects to Identify True Interest

SBI

Our robust reporting tools provide insights and metrics on salesperson performance, engagement rate, leads at risk, and more. G2 Crowd, Salesforce AppExchange, and other software review sites. And our resources page — we have eBooks, case studies, videos, data sheets, and more. Nancy: Who benefits most from your solution?

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How Finding the Common Revenue Thread Simplifies Executive Decision Making

SBI

Marketing Automation (Marketo, Eloqua, etc.). When all of these systems share data about how, when,
where and which customer voices are being used, regardless
of buyer stage or owner of that customer relationship, a complete story is told. Customer Success Platforms (Gainsight, Totango, etc.).

Revenue 139
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What is Marketing Automation?

Apptivo

While they have the opportunity to reach out to a much bigger audience, they need to actively and proactively push precisely targeted data-driven marketing communication to a highly segmented audience that is spread across various demographics and geographical location. This calls for marketing automation. Marketing automation Definition.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s a very impressive tool.” ” Finally: Integrating & Leveraging Big Data Via Marketing Automation. And that goes for unstructured data, too.

CRM 178