Technographics: 6 Reasons to Use Technographic Data
Zoominfo
OCTOBER 28, 2018
Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. Why is technographic data so important? As it turns out—a lot.
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