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Is Your Marketing Message Just Noise?

SBI Growth

In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. A BPM is a tool that maps the decision making process used to purchase a product, service or solution. A BPM provides the marketing team a blueprint for effective demand generation and lead management. And the trend continues.

Marketing 310
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Alinean Adds Six New B2B Customers During the First Quarter 2011

The ROI Guy

Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.

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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat , Demand Generation Manager at Brantr Media and Author of Death of the SDR , a book whose controversial central philosophy we discuss. Nelson runs demand generation for an agency called Brantr and he’s based out of San Diego.

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The R and the I – What’s Engagement Worth?

Pointclear

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris originally published this post on November 14, 2011, and it is republished here with his permission. As I chimed in on a Focus Q&A recently.

ROI 178
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Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

ROI 40
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The Ultimate Guide to Choosing a Winning Sales Methodology

Highspot

Who should use it: Conceptual selling works for businesses whose products must be deeply embedded into a buyer’s strategic operations to generate value. Typically this excludes products that can be purchased in self-service modules. Some products are easy to use and can be bought through a self-service portal.

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SalesProCentral

Delicious Sales

Customer Service (995). Channels (799). Demand Generation (181). 2011 (3304). Marketing (6398). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Inside Sales (849). Advertising (694). Selling Skills (528). Incentives (379). Outside Sales (81). Customer (6670).