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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this. Read the full report here. .

Vendor 63
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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

. “Marlen von Roth is the Sales Director Cloud EMEA at SUSE, working with clients on developing cloud based digital strategies to meet the demands of the modern world. Marlen has over 2 decades in the software industry and prior to SUSE worked at vendors like Red Hat, Docker and EnterpriseDB. Reva Pellerin.

Hiring 130