Alice Heiman

FEBRUARY 13, 2024

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine.

Demand Generation Agencies 75

Demand Generation Agencies Hiring Demand Generation Demand Generation Targets 75

Sales Hacker

AUGUST 7, 2020

Enterprise Sales. The Bridge Group, Inc. Allied Air Enterprises. The Santa Fe Group. Executive Vice President & Group CEO – Verizon Business. Jim Pattison Broadcast Group. Hewlett Packard Enterprise. Enterprise Account Executive. So here’s the list, in no particular order. Leadership.

Demand Generation Agencies 121

Demand Generation Agencies Hiring Enterprise Enterprise 121

Sales Hacker

DECEMBER 1, 2020

Jake Sorofman: MetaCX is really a way for suppliers in this case, B2B SaaS companies, digital enterprises, to better align with their buyers around a shared definition of value. It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Hubspot Sales

AUGUST 21, 2023

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. A lead gets here by clicking on an ad, social media post, or a search engine result. The Field Sales Business Model The field sales business model is when you have a full sales organization that closes large enterprise deals.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. Adrienne Greenberg.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

SEPTEMBER 14, 2021

Before that, she served in marketing and leadership positions at Vulcan, the holding company founded by Microsoft co-founder Paul Allen, Hewlett Packard Enterprise, and Microsoft. Is it engineering? I was then chief of staff at Hewlett Packard Enterprise OpenStack business, and then at Vulcan for the CEO for four and a half years.

Report 79

Report Marketing Demand Generation Agencies Hiring 79

DiscoverOrg Sales

JANUARY 10, 2018

We set aside a randomized subset to use as a control group so that we could really measure the impact of taking an Account-Based Everything approach. For the control group, we only executed our typical cold outbound email and call programs. The event was a dinner and a panel discussion with enterprise execs in HR roles.

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46