Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? The Lead Generation Process. Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Crunchbase

JULY 31, 2019

How Sales Teams Should Build Their B2B Lead Generation Strategy. So to keep it simple, I’m going to assume you’re selling to mid-market or enterprise and that you’re in a sales and/or demand generation role at your company. This is how sales teams should build their B2B lead generation strategy.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

SBI Growth

OCTOBER 24, 2012

The ROI picture has been elusive as marketers struggle to capture the full impact of marketing’s contribution. Simple ROI calculations based on lead source have muddied the waters. The Integrated ProForma campaign tool provides clarity to establish a solid ROI representing the total impact to drive results.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Demand Generation Targets 293

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 Assuring that the solution delivers bottom-line benefits is key at this stage.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Highspot

JULY 18, 2023

Today’s marketing professionals are specializing in specific areas, including demand generation, social media marketing, email marketing, product marketing, and field marketing. Goals may include improving campaign performance, increasing lead generation, or enhancing content ROI.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

Sales Hacker

MARCH 2, 2020

Which is why this pioneering guide shows you how to build a fully streamlined sales engine that uses modern techniques and technologies. “Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today’s competitive marketplace. and generate more revenue than ever.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141