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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? It’s about listening — mostly to customers, prospects, and partners — and managing what you measure. Your prospects may share that they’re pausing on projects or vendor meetings. Invest in training. Jamal Reimer.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

But knowing how to pivot to a modern approach isn’t obvious. Mary: “We have three priorities: customer adoption, demand generation, and pipeline progression, so those are what my sales enablement revolves around. “Now people are going out and practicing that in the real world with their prospects.

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How to Build An All-Star Go-to-Market Team

Highspot

Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. While this list is not exhaustive, it’s a good starting point for any team, company size (enterprise to startups), or industry (SaaS). Ensures consistent messaging across all touchpoints.

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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SalesProCentral

Delicious Sales

Prospecting (4539). Demand Generation (181). Enterprise (471). So many prospects and clients to kill, so little time. But don’t worry; salespeople all over the world are doing their damnedest to kill as many prospects and clients as possible every day. Topics Major Topics. Sales (12918). Marketing (6398).

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How to Use an Account-Based Strategy to Drive Revenue Growth

Crunchbase

It’s especially effective when those target accounts are enterprise companies, which have complex and large buying committees and long buying cycles. Instead of thinking, “I’m going to market to every business,” pivot to, “I’m going to market to this very specific subset of companies because they fit my ideal customer profile.”

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38 Most Dynamic Women in Sales (The 2019 Edition)

Sales Hacker

Manager of Enterprise Account Development at Lucidchart. Building out a new enterprise development team, and scaling it from 3 to 14 reps over a one-year period. . Lastly, never underestimate the power of building a rapport with your prospects and customers. Senior Director, Demand Generation at Unitrends.

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