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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. When spreadsheets fail, users must choose between expensive, rigid BI tools or notebooks, which require programming skills. Sponsor love: The ELG Conference.

Media 72
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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

It’s a sales empowerment tool in some ways where you can say, here’s something better than a spreadsheet that figures out, what are the milestones and what are the outcomes? It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place.