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Promoted to VP of Marketing: The Year 1 Roadmap

SBI Growth

There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. Implement Demand Generation. Design Process & Manage People. Build Lead Gen Infrastructure. DEVELOP A LEAD GENERATION STRATEGY. IMPLEMENT DEMAND GENERATION.

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The Pipeline ? 25% Increase in Sales Training ROI ? Sales.

The Pipeline

25% Increase in Sales Training ROI – Sales eXchange – 115. Stored in Attitude , Business Acumen , Hiring Sales Talent , Proactive , Proactivity , Sales Leadership , Sales Management , Sales eXchange , execution. 25% Increase in Sales Training ROI – Sales eXchange – 115 [link] via/ @renbor. September 19th, 2011. Tibor Shanto.

ROI 243
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Generate 25%+ of Sales Pipeline Opportunities from Marketing

SBI Growth

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The Lead Generation formula will deliver results.

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How to Structure a Modern Marketing Department

SBI Growth

DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels. What are the best demand generation levers to pull to stimulate inquiries? What campaigns generate the most leads? LEAD MANAGEMENT.

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Inbound Marketing’s Top 4 Newest Insights

SBI Growth

She has helped build the company with superb demand generation efforts. She has been trying to reduce her cost per lead, but have not been able to get below $360 per qualified lead. I reminded Kathy that she’s not focused enough on Lead Management. This is 54% more leads than traditional outbound leads.

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How to Sell Marketing to your CEO

SBI Growth

Her key objectives were: Generating demand at the top of the funnel & acquiring new customers. Justifying her marketing spend and showing an ROI on her initiatives. Yet the only one your CEO cares about is marketing leads that generate new revenue. They target these channels with their demand gen efforts.

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Should a Marketing Leader Tell the CEO Everything?

SBI Growth

Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Implement Lead Management to nurture leads until sales-ready. Track the leads you send sales through to win or loss. Deliver qualified leads to the field. Be ready to report on all of it when asked.

Marketing 276