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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. 2013 is a pivotal year for Marketing Leaders. This gives your content the advantage.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

1) TRANSITIONING FROM A FOCUS ON THE DEAL TO REVENUE If your organization is in the midst of pivoting from a focus on closing the deal (transaction) to ongoing revenue for the full client lifecycle, your go-to-market organizational approach will need to pivot too. COVID-19 further accelerated this trend.

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? Offload the burden onto your tech tools so folks don’t get overworked or overburdened. Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Ralph Barsi.

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Allego Welcomes Heather Moses as Chief Marketing Officer

Allego

Sales must adapt to stay competitive, and marketing needs to pivot with them and provide the support they need. I’ll be working with Allego’s award-winning team of marketing professionals focused on product marketing, digital marketing, demand generation, content marketing, field marketing, and more to build the brand and scale the company.

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SalesProCentral

Delicious Sales

Tools (2872). Demand Generation (181). MORE >> Tools. As a result of our one of my readers sending me an email comment regarding his personal situation, I have attached the sample of one our of a tools we have included in our “On Line Sales Manager Tool Kit ” www.AcumenManagement.com. . ACT (1048).

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Top 5 RevOps Challenges and How to Solve Them

Zoominfo

A strong foundation of go-to-market intelligence, cutting-edge automation tools, and the data management backbone to bring it all together. Sorting through tools and datasets that don’t get the job done is a big part of why sellers are seeing more time consumed by administrative overhead.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.