Remove Demand Generation Remove Research Remove Retention Remove Segment
article thumbnail

The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

article thumbnail

The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. Developing the game plan involves multiple groups and huge amounts of research about your customers.

article thumbnail

7 Ways to Align Marketing and Sales Teams

Zoominfo

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. “If

Lead Rank 130
article thumbnail

The Difference Between a VP of Sales and a CRO

Sales Hacker

The mandate of a VP of Sales is to maximize the organization’s revenue bookings, renewals, and retention by maintaining control of the entire deal pipeline, from SQL to proposal to negotiation, to commit, to close. This intense focus will equate to higher net revenue booking and retention. Big picture revenue growth and retention.

Hiring 93
article thumbnail

5 Ways to Better Leverage Your CRM Data for ABM

SugarCRM

Customer Retention and Expansion. Two fantastic ways to leverage CRM data with your ABM program are retention and expansion. Expansion is another area that ABM can be utilized to generate upsell and cross-sell opportunities. Email Marketing Segmentation. Top 5 Ways to Leverage Your CRM Data for ABM. Pipeline Aircover.

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Research each role to get a general sense of what they do, their goals, and their pain points. Build brand awareness and demand generation with inbound and/or outbound methods.