The 5 Top Media for Cold Prospecting
Pointclear
JANUARY 26, 2012
Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. That compares to $7 billion spent on direct mail and $4.5
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