Remove Education Remove Marketing Remove Prospecting Remove Revelation
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Experiential Selling is What Leads to Buyer “Aha Revelations” – An SSTools Classic

SBI

I think of these as “Aha Revelations.” revelations. Kolb, an American educational theorist, knowledge is gained through both personal and environmental experiences. revelation as a result of an emotional engagement triggered by firsthand experience and investigation. revelations by asking key questions.

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Marketing Displaces Sales!

Partners in Excellence

Customers are self educating, they don’t want to see sales people until they have completed the majority of their buying process! Marketing is providing rich content and relevant information for customers and prospects. Marketing becomes the primary channel to the customer for much of their buying process.

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Leveraging Your Information Advantage

Partners in Excellence

In the “good old days” of selling (if there ever were any), a lot of sales people reveled in their “information advantage.” ” Prospects and customers relied on sales people to educate them on products and solutions. Those days are long gone, customers are self educating on the web.

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Why I’m So Optimistic About The Future Of Selling

Partners in Excellence

It was a group of very bright thinkers/practitioners in sales and marketing. We were discussing the future of sales and marketing–things we saw happening, things we believed needed to change. The endless, mindless debates of social selling, cold calling, to prospect or not to prospect.

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Are You Willing to Move Beyond Impossible?

Smooth Sale

Another outstanding example of qualifying and matching our connections brings about revelation beyond what we know. Advisorpedia Publishes information to help advisors build their practice, and those having interest in the markets choose investments, and find inspiration. RESOURCES FOR PERSONAL AND BUSINESS GROWTH: .

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“Just the facts, Ma’am…”

Partners in Excellence

Many marketers, sellers, content advocates revel in letting customers self educate on the web, thinking buying is just about getting the facts, evaluating the alternatives, and making a rational decision. If buying were that simple, clearly there is eventually no need for sales people.

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Should a CEO Lead the Sales Team? The Good, the Bad, and the Surprising

Hubspot Sales

I’ve also started two successful companies, and currently serve as co-founder and CEO of AdStage , a platform that connects marketers to their data across paid search and social, web analytics, and custom business metrics. I needed my sales team to take the same approach to conversations with prospects. Above all, I’m a salesman.