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Get It Together! Marketing and Sales Collaboration That WORKS

The Pipeline

Once upon a time, the business world operated in silos. Sales and marketing teams also had unique silos. Today, more businesses recognize the distinct problem with this setup: each department is working toward a common goal, yet no one is communicating. This is especially true of sales and marketing departments.

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B2B is Dead – Long Live B2P

DiscoverOrg Sales

The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. Each acronym provides the building block at a company’s inception to describe their mission statement, target market, and product. Sales intelligence doesn’t lie.

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