Maybe Peter Drucker was right after all
The Ultimate Sales Executive Resource
AUGUST 1, 2008
Just the other day , I listen to a Webinar from Eloqua, one of the providers of lead creation, lead scoring and lead nurturing technology, thus a tool for marketers. They showed a very revealing slide how this technology allows marketing to claw further down into the sales funnel. Why is this relevant? How can they do this?
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