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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187
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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1

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9 Sales Tools to Increase Productivity

InsideSales.com

Act-On , Hubspot , Marketo , and Eloqua all offer template emails. GoToMeeting , iMeet , and Glance are all companies that market screen sharing. Automated Proposals and E-signatures: Automating your proposal process is another simple step you can take to increase sales productivity. Screen Sharing.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Hang Black.

Hiring 130
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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? How does a sales organization reconcile all of the options? I cut my teeth on marketing clusters and verticals. What were some of the driving forces?