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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges. Sales and marketing activity. Selling subscriptions via a direct sales force. Sales force efforts include field sales and inside sales teams using the phone.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. Marketing & Sales Alignment: Encouraging Signs & Continuing Challenges. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’

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9 Sales Tools to Increase Productivity

InsideSales.com

Act-On , Hubspot , Marketo , and Eloqua all offer template emails. Template emails make it easier to reach more of your leads, faster. They also make it easy for you to create killer message content, making your emails more consistent and professional. Screen Sharing.

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

To help ADP transition sales from pitching these new products to selling business value, ADP engaged Alinean to create a value­-based marketing and sales tool. This means capturing and sharing the lead in real time with your Marketing Automation platform such as Eloqua, Marketo or Pardot.

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

From the beginning, I saw the value of leveraging and integrating many marketing and sales channels in support of the customer relationship and the sale. Some are taking a more comprehensive approach using tools like Marketo and Eloqua. Smaller companies look to Emma for their solution.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I spent 13 years in massage therapy, which included running my own business, before I moved to sales. Ashleigh Early focuses on helping companies and sales professionals achieve sustainable growth by emphasizing empathy and humanity through science. Prior to Tealium, she held leadership roles at Engagio and Marketo. Holly Koob.

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