PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
Pointclear
AUGUST 30, 2012
He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. Marketing & Sales Alignment: Encouraging Signs & Continuing Challenges. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’
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