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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

This means you need to leverage ROI and TCO Calculators, Assessment Tools, Pricing, Sizing and Recommendation Tools to better connect and engage with your prospects and customers. This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences.

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What Are the Different Levels of Account Based Marketing?

LinkedFusion

The three-tiered approach for ABM targeting enables the organization to make lead generation and conversion more feasible. Organizations that use one-to-one marketing frequently analyze ROI over a multi-year period, and strategic ABM requires months, if not years, of targeting. Let’s see how you can do it.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Social Media: Table Stakes and the Challenges Linking to ROI. He also is encouraged by hearing that “VPs of sales—when they were being interviewed in the Valley—were asking the CEO what his lead generation strategy was.

Software 187
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What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?

The ROI Guy

All with one click, the interactive white paper wasgenerated, prospect engaged, and lead captured, helping Tony fulfill his lead generation goals. Data-Out: capturing key user input and analysis results from your prospects / customers, and passing the customer intelligence to your MAP or CRM applications.

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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Infer also produces a “fit score” which uses predictive analytics to determine how closely each lead matches your ideal prospect profile.

Lead Rank 122
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Can the user information captured with the Alinean-powered marketing tools be shared with CRM / marketing automation solutions?

The ROI Guy

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Eloqua 40
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B2B Marketing Guide

OutboundView

Our Approach to Client Acquisition & Lead Generation. When a new VP of Sales is hired, that is a good time for our team to reach out and discuss their lead generation strategies, because they’re typically reviewing new sales processes. Our customers love our function 1, feature 2, and find an ROI of XXX%.