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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

A career marketer’s advantage in growing holistic revenue [17:54]. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. Don’t disclose revenue, but I think you could deduce it. And on Stitcher. Show Agenda and Timestamps. Show Introduction [00:01]. Is that right?

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List of best marketing automation software for 2021

Salesmate

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. Marketing automation takes an omnichannel approach that automates every single process, from prospecting to capturing leads.

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From Demo to Conversation

Sales Overdrive

Done well, they can help you move your company away from the worn out pattern of pushing every prospect into a “demo” or a “pitch about features and benefits”; and moving them into a conversation around building value , developing a business relationship and ensuring technical alignment. A few we like include Marketo, Acton and Eloqua.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. She is a globally recognized, award-winning revenue enablement executive. What would you tell a woman just starting a career in sales?

Hiring 130
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B2B Marketing Guide

OutboundView

Use this guide to shape a 12-18 month strategy that gives your business the best opportunity to find new sales opportunities and grow revenue. Too many companies try to hire their way into growing revenue. The result is an executable plan that doesn’t require a $150K/year CMO, and gives you the best chance to increase revenue.