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How To Use Personas For Better Marketing

Zoominfo

Analyze Prospect and Customer Data We’re talking about profiles of your ideal customer that is a culmination of quantitative research, anecdotal observation, and existing customer data. This way, you have a well-rounded understanding of who your actual prospects and customers are. Imagine being able to prospect whenever, wherever.

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How to Use Intent Data to Drive Sales

LeadBoxer

If your sales team isn’t leveraging intent data when researching prospects, then you can assume there’s a huge leak in your pipeline. When it comes to identifying accounts with the highest likelihood of doing business with your company, intent data is the most important tool at your disposal. How prospects are using social media.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

A “right-brain” marketer focuses their energy on producing high-quality marketing materials that capture the hearts and minds of their audience. But, human intuition is an irreplaceable tool. Right-brained marketers can often form deeper connections with prospects and customers. Invest in the right tools.

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How to stop losing customers in your sales funnel to your competitors

DocSend

Getting prospects into your sales funnel is good. However, you can’t expect to retain every prospective customer in your sales funnel. However, you have to make efforts to retain the 25% of prospects who are ready to buy — thus, increasing your retention rate is critical if you must trounce the competition. Identify the problem.

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How to stop losing customers in your sales funnel to your competitors

DocSend

Getting prospects into your sales funnel is good. But you shouldn’t stop there because there is another step—you’ve got to keep the prospects in your sales funnel. However, you can’t expect to retain every prospective customer in your sales funnel. So they created the “Goal” feature in Google Analytics.

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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

On the other hand, Google rewards mobile-optimized websites with higher SERP rankings. Furthermore, you never know which door your prospect chooses to knock on. Google Analytics ? Ian Wright, the founder of British Business Energy. “ Mentioning the recent Google update ? Let’s ask B2B marketers.

B2B 54
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

On the other hand, Google rewards mobile-optimized websites with higher SERP rankings. Furthermore, you never know which door your prospect chooses to knock on. Google Analytics ? Ian Wright, the founder of British Business Energy. “ Mentioning the recent Google update ? Let’s ask B2B marketers.

B2B 52