CRM Is Dead! Long Live CX!
SugarCRM
OCTOBER 18, 2021
Their guest was Ed Thompson , another smart dude and leading analyst at Gartner, the IT research company. Thirty years ago, CRM software meant tracking contacts and sales deals on your laptop with Act, Goldmine, or Siebel. At the front end of the show, they debated the topic of “is it CRM or CX?” Yet another category!
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