The #1 Sales Tip: Everything Is a “Story” By Christina Hamlett
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AUGUST 15, 2012
some Mesopotamian farmers made the astonishing discovery that bread wasn’t the only thing they could make from harvested grain. Yet the child within is incapable of sophisticated defenses because the temptation of “Once upon a time” transcends whatever our current mindset and transports us – vicariously – to someplace intriguing.
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