article thumbnail

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Another way to hone your targeting is by using your B2B data provider to filter for people’s attributes and identify those you want to exclude. That’s where intent data comes in.

article thumbnail

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Another way to hone your targeting is by using your B2B data provider to filter for people’s attributes and identify those you want to exclude. Trick #3: Use intent data to serve relevant content.