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B2B Prospecting Data Just Keeps Getting Better

Pointclear

She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. the HIMMS Media Group, and the Business Information Industry Association. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Green Lead's B2B

I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. So choose wisely.

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Marketing Automation is Not Marketing Strategy

Pointclear

Too many marketing groups are leaving the campaign automation system to a set of junior staffers who interface with the tools, deploy campaigns, and report results. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. Train up your team.

Marketing 266
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How to Make Forecast If You’re Failing at the Half

Pointclear

Increase the Lead Generation Budget for Qualified Leads. Qualified leads, i.e. people with a declared need and an intention to buy, will save the forecast. One Lead Gen Option. If you review your options for creating qualified leads in a predictable manner, you’ll see the options are few.