Appbuddy

OCTOBER 7, 2020

Last week I had the pleasure of hosting a panel discussion with some of Australia’s top marketing experts from the region’s largest financial services firms. The panel was led by Merkle Australia ’s Blair Cooke, with additional participation from Jessica Lucas at Citi , Jane Merrick at REST , and Lea Wright at MLC.

Merkle 52

Merkle Marketing Customer Webinar Metrics 52

Score More Sales

FEBRUARY 4, 2015

In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. How to not be confused by hype around what the market is telling you to do. They overwhelm and often don’t get deployed correctly. For example take Salesforce.com which is the predominant CRM tool sales teams use.

Sales Enablement 120

Sales Enablement Merkle Tools Ideal Customer Profile 120

Customer Centric Selling

NOVEMBER 16, 2015

Guest post courtesy of Anece Ahn, Inbound Marketing Specialist, Repsly. Much so that Gartner projects that by 2017, CRM will be a $36 billion market. A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. Mobile CRM: Choosing the Right CRM Solution for Your Business.

CRM 40

CRM Merkle SalesForce SME 40