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Sales Enablement Tools Help or Hinder

Score More Sales

In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. Every sales leader is told, “buy this sales enablement tool – it will help you so much.” It is true that never before have we had access to technology, metrics, and science to assist us in doing our sales roles better than ever. But sometimes these tools hinder our success. Increase Opportunities.

The Truth About Email

Ian Brodie

According to research by Merkle (View from the Digital Inbox 2011) – text messaging is the preferred method of personal communication amongst 18-29 year olds and the phone is the preferred method for other age groups: email comes in a strong second, being preferred by well over double the number who prefer social media. Me too. Just me? Is email being wiped out by social media?

Mobile CRM: Choosing the Right CRM Solution for Your Business

Customer Centric Selling

A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. Mobile CRM: Choosing the Right CRM Solution for Your Business. Guest post courtesy of Anece Ahn, Inbound Marketing Specialist, Repsly. The demand for CRM solutions has grown exponentially in the last few years. Much so that Gartner projects that by 2017, CRM will be a $36 billion market.

The Biggest Mistake Business Owners Make


In one of many examples, a study by the customer relationship marketing agency, Merkle, Inc., The other day I was reading an article about weight loss. The theme of the article was that most weight loss efforts fail because the person isn’t able to maintain their new routine. Crave certain foods that they feel they can no longer have. In Dan Kennedy’s book, No B.S. Just this week U.S.

Inside Campaigner: Dairy Queen exemplifies importance of email.

Inside Campaigner

" On the flip side, that same AWeber study also revealed the most common benefit of integrating email marketing and social media efforts was an increase to an email subscriber base, while a 2011 Merkle study showed that social media users are more likely than non-users to check their email at least four times per day. skip to main | skip to sidebar. Tuesday, January 10, 2012. Posted by.